There are many media tools that can prove effective in reaching large audiences. Social networking sites, RSS feeds and social bookmarking are among the most popular.
Social media sites like Facebook are a major part of many people's everyday lives. In fact as of 2012, Facebook has recorded an epic one billion active users (aids.gov, 2014). Social networking sites allow daily users to be reached easily. Because of the sheer volume of users and the amount of time they spend on these types of sites, information and advertisements can be easily transmitted. This type of media is especially helpful in reaching audiences.
RSS feeds are automatic by nature (aids.gov, 2014). Users sign up on a website and can receive news and updates directly to their electronic devices without having to seek it out (aids.gov, 2014). Posts can be sent to emails or phones regarding everything from pertinent news stories to new information on an emerging product. Because this type of media is automatic it is a successful vessel in reaching an audience.
Social bookmarking sites allow users to share articles, pictures and advertisements with others in a format that is user friendly. The popular site pinterest is an example of a social bookmarking site. Giving everyday users the capability to share their interests on an online forum like pinterest is a great way to get information, ideas and products translated to an audience.
REFERENCES
New Media Tools. (2014). aids. gov. Retrieved from http://aids.gov/using-new-media/tools/index.html#tool-bookmarkingNew
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